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The Unified Communicative

Influence Structure

Every effective (bringing us to the result) influence, that we can observe, has one and the same structure. This structure is called “The Unified Communicative Influence Structure”. It describes processes which give the exact desirable result.

But there is one restriction: the Structure functions only within the limits of people communication. The Unified Structure can be put into practice within politics, business, flirtation, religion, psychotherapy, shamanism, and in everyday family life or at work. Only if the communicative process was successful.

  • If it was not so, something wasn’t done according to the Structure.

There are three basic principles of the Unified Communicative Influence Structure:

  • Usage of the principles of Direct or Indirect actions;
  • reproduction of every stage of FDILS structure.

Direct/Indirect actions

Usually we have two ways of getting the desirable thing: the first one can be called “pay for everything you have”, the second one people call “luck”.  Sometimes they are called “extensive” and “intensive” ways. In the first situation you should get over difficulties, clear a hurdle, clamber up the mountains, pay for the bill and so on. In the second situation you can go the difficulties round, make good use of a given relief, have the “win – win” relationships, and as a result you get your bonuses.

Direct actions

The direct actions can be easily explained as follows:

We push – it goes, we don’t push – it doesn’t go. If you don’t strain additional efforts everything will remain as it was.

We shoot – it falls, we shout – it obeys, we request – it agrees, we threaten – it fears, we don’t pay attention – it stops to obey. As a rule, everything we got by force can remain with you only by force.

But everything can be much worse. We shout – it doesn’t obey, we threaten – it doesn’t fear: everything is right, it’s stronger than we.

Therefore, we can afford the Direct actions only in two situations:

  • the resistance is insignificant;
  • We’ve got more power and sources than it.

The more forces, arms, provisions and money you have the faster you win (as Carl fon Clausevits considered). You will be the winner if you have a bigger cudgel.

However, if you’ve got a lot of money and power you may not waste it compulsory. Because you can always run into a one with a bigger cudgel than yours, or you never know what tomorrow will bring.

So, if the Direct actions will be cheaper than Indirect, do that! Having bought it now at higher price, you would have save you time in future.

However, if the result doesn’t compensate the expenses, think over it more carefully. Sometimes it can be cheaper to buy it now, but not getting it can be much cheaper.

In a word, if the result compensates the expenses and the Direct way is cheaper than a roundabout one everything is quite clear. But if it isn’t so?

Indirect actions

The Indirect action differs from the Direct by a fact that somebody will pay for us. This person may know about it or not, it depends on your relationships. By the way, that one who will pay for you may not be exactly a person, it can be everything else. For example, the force of gravity, people’s prejudices, systemic archetypes. And the most important thing here is that we don’t “attack a height”, we just have something or somebody that lead us to the desirable result, or they “drive” in a right direction by themselves.

The Indirect actions are more usual in our life than the Direct. Forestry workers transfer wood by rivers that run themselves. Mills use wind that blows itself. The “lying policeman” does nothing by itself, but drivers take off the speed. A young girl smiles nice but a man offer their help by themselves again!!!  People arrange furniture according to Fen-Zshuy, and buy new cloth while their cloth is worth to be dressed up. They vote for the Party of “The Last and the Least Hope” without any external compulsion, that’s the point!

Another example: a warlord thinks that he noticed a possibility to be encircled and gives an order to the thousands of warriors to go to other place, just the place where their enemy wants. They do it themselves (Sun Tsi).

How it happens?

If we talk about a foolish, unthinking, elemental power which goes it’s own way, the idea is quite simple. At first we just analyze the current process and join to it if it’s going in necessary direction. Here we can use the laws of physics, physiology, society, and government, the theory of great numbers or small groups. Pride and desire, fury and pleasure, greed and generosity – they all are imprudent characteristics that we can use. Besides everybody can clearly understand what happens. But we don’t care about it; the laws make us work independently from other people.

Speaking about the conscious people, they usually have their own interests, goal and wishes. Everything is OK if their wishes coincide with ours. In this case we just us them. But if they don’t coincide? Conscious people usually do everything leaning on the objective reality. But we know that the objective reality is reflected in our mind as our subjective reality. So, we just have to change the subjective reality of a person to make him drive in our direction.

To sum up, for the Indirect actions we use everything given, the context (such peculiarities of reality that function by themselves, without us). If they don’t function we create special conditions for it.

Indirect actions when people and the element help us by themselves.

In what cases should we use the Indirect actions? When it’s much cheaper and easier to find or create such processes, we go round, not straight.

  • Though, if we are too lazy to plan the Indirect actions and we go straight, somebody else more conscious than we will use us and our efforts.

The elements of the FDILS Structure

Each effective influence act has 5 stages. All these elements are necessary and sufficient: any one missed element brings the success of our influence down, and you don’t need to add other elements.

  • Though the additional elements won’t  distort the result.

Here are the stages:

  • Fixation: the start point;
  • Depontentialisation:  go the resistance round,
  • Intervention: say or do want exactly you want;
  • Latent period: waiting period (there are no ineffective people, there are inpatient people);
  • Synchronization: the influence completion.

All kinds of influence (a person on a person, a group on a person, a group on a group and so on) are based on these 5 stages.

  • Test it if you want! Any fascinating performance, a good song or a movie – are these elements of the influence. If there isn’t any stage, we don’t usually like it or it seems to be unfinished.

Scorning of this structure foils the most interesting and worthy ideas.


The first thing to do is fixation of attention. It doesn’t matter whether we turn to the Conscious or to the Unconscious, it’s important that a person associates with us at this particular period of time. In order to achieve that we can call his/her name, begin talking on an interesting topic, show something bright, make a crash, take his/her look, take a hand, give a cough and so on.

The person may think that he is concentrated on something else, but we must be among the objects that he/she perceives actually at this moment, that’s the most important for us.

  • We should be in a figure, not in a background.

We may breathe in time, we may pace in body posture, and we may change some little details imperceptibly in the surrounding space (“little” – in order not to attract much attention). We also may help a little: to bring coffee, to open a window, to switch on a lamp – we do that just in the moment when our influence object deeps in thoughts. Besides, we can be one of those persons that exist permanently in his/her Map of the World: a parent, a friend, a boss, an enemy. People pay attention to these personages almost all the time. Nevertheless, if we don’t fix a person’s mind on us any kind of our influence will be for nothing.

  • Because it doesn’t concern him.

When we are noticed by the “object”, our influence will “hit the nail on the head”. So we may continue the process in this case.

  • Notice, we don’t loose his attention. Now we hold it till the end of our influence.


The notion “Control Depotentialisation” usually means distraction of attention and lowering of criticism.

  • A person can’t resist consciously the things that he doesn’t know about.

In the context of group Control may be represented in many ways: by FBI, a conductor, a body-guard, a signaling and so on. Whatever it is – it is an obstacle. We won’t get an effective influence until this obstacle passed.

  • For this reason the Direct actions usually don’t lead to the result.

There a bright example on this case. Just imagine how somebody tells you: “Drink your urine!” Your reaction is quite predictable. But if this person spends some time and give you some of Malakhov’s books, takes you to his lectures, perhaps you’ll ask him: “What kind of the urine is better to drink?” The urine didn’t change, but here the conscious control lowered. And for your conscious the urine signifies right the opposite now (for example, health, knowledge, longevity and so on). And that’s enough! People begin drinking this liquid without any tommy-gunners, protests, concentration camps, oppressions and depressions! It’s a miracle!

On the one hand it’s almost impossible to break the psyche defense, especially with the Direct actions. People survive in concentration camps and on the war, so, you can’t break the psyche down, but you can go it round. How?

The nature uses canines, tails, hair, tests as means of an organism’s adaptation for the survival of the fittest. The brain exists for the same purposes (for the survival). If we succeed to instill a thought that only such actions will help to survive (or to the well-being), this action will be entirely supported by the psyche. And then the psyche will direct a person’s behavior.

  • Because in this case his conscious resistance prevents the human being from the survival and well-being. By the way, sometimes this really happens.

For instance, cannibalism is a vivid demonstration of these processes. In critical moments (hunger) the psyche breaks the conscious resistance in order to survive. In extreme situations human’s behavior abruptly changes, a man verges on spontaneous trance, “he’s out of mind” they say. At this moment the brain switches from the everyday problems to the primary one – the survival.

It looks like the truth, but there is a nuance. We know many examples when people sacrifice their life to the idea, the mother country, children, or business. Why? The psyche is for surviving of the Self. What is the Self? Different people have different answers. If a woman identifies the Self with her child, her psyche will be for surviving of the child. If the Self mean “my business” for a man, he will sacrifice his life for the business. So, the brain protects that sphere of life which is identified with the Self.

  • It’s important that a person deeply believes in the idea “my life is my business”

And the miracle happened: my body will die, but I will stay alive (my invention, my faith, my people…)

And now the obstacle becomes the help. Defending its interests the conscious control defends ours. These principles can be applied to the organizations. First, its leaders may have their private goals besides the common. And these private goals can become common.

  • So we can go through the organizational control by its leaders.

Second, information collecting, interpretation, and decision making processes can be divided functionally and territorially.

Third, within these processes there can be other processes that are not coordinated, or they can even duplicate each other.

  • For example, Napoleon 1 had the policy, the private policy, the secret policy, and the council policy. And the USSR has the army, the communistic party, and o lot of smaller secret services.

The psyche of the organization can be more stable or less stable than the human one. Thus, Control De-potentialisation has breaking the resistance as its goal. On the basis of the given information there are three ways of achieving it:

  1. to break the defense through
  2. to divert to something else
  3. to win over to your side

You can use each of the given means that will bring you less expenses and more result. In any case only after this stage you can come to the next – Intervention.

  • People always get in contact with the reality, with their own reality. De-potentialization lower this contact, on this base we use Intervention.


Our psyche is like a stream which goes in a channel. We are not going to stand in the stream, but we can dig the other channel. This work is more precise and long-term, but sooner the stream will flow in a deeper channel.

  • And the old one will dry out gradually.

This is the basis of the delicate influence on a psyche. The Direct influence is usually ineffective,

While with the Indirect influence we slightly change a person’s Map of the World, “change the channel” and he begins to do what we want. Moreover, now he thinks his actions right proceeding from the new subjective Map of the World.

So, the psyche defense is almost unbreakable, at least in everyday circumstances. But we can make the psyche support the kind of the World Map that we like. Especially we are successful in something insignificant (comparing with survival). This is the essence of our work.

The author attracts your attention to the fact that we don’t change the objective world, we just influence on a person’s world representation. It rules his/her behavior – that’s what we need. When we get the necessary interpretation of the facts the person’s behavior will do all the rest.

When we talk about Intervention (or about Influence) we say not only: “Do this”, but also “Feel that”, “Think of that”, “Pay attention to that” and so on. In other words, Intervention means influence on:

  1. behavior itself: “Do that”
  2. feelings and states: “Feel that”
  3. thoughts: “Think of that”

Now when the resistance is gone round it’s time to give an instruction: a guide to action. A personal example, a hint, a goal demonstration – we can use everything that a person will take for a guide.

  • If you suddenly shout: “Stand up and run!”, reactions may be different, otherwise you say: “Your milk is boiling over”…

It’s better to make Intervention as fast as possible (as in operation: Intervention is between “cutting open” and “putting a stitch”).

After such influence it’s necessary to cover up our tracks, so we continue to de-pontatialise the object.

  • It’s like anesthesia.


We don’t wait for the immediate results. On the contrary, we give some time. The less noticeable the connection between influence and a result is the sooner it will come.

If we want the immediate results we use the Direct influence, but an object may “wake up” suddenly. In our case a person must forget about the influence or even mustn’t know about it.

  • Because you can’t resist things you don’t know.

The relationships between the elements are following:

  • The more complicated intervention is the stronger de-potentialisation and longer latent period should be.
  • The less de-potentialisation is the simpler intervention should be, and the latent period will grow.
  • The sooner you want to get the results the more De-potent. There should be and the less you should want.

So the Latent period (which is usually ignored by other approaches) is one of the key elements in this structure.

  • There are no ineffective manipulators, there are only impatient ones.

Change the subject, make a simple conclusion, talk about something insignificant and don’t attract the object’s attention to these periods. Continue as nothing happened. How many good influences sustained a defeat because of a manipulator gave a cunning look or had triumphant intonations in his voice. You shouldn’t give a sing that something happened. Just go on!


And now, when the Intervention period is so far and a person doesn’t remember anything, we can finish our dialog with an obvious fixation (we can say “Good-bye” or “Thanks”, arrange the next meeting). This period will be finished while the Latent period may continue after the Synchronization.

We called this period “Synchronization” because here we return a person into the reality. At the beginning we distracted him and then get him “back”.

Systemic approach

There are two additional aspects which fully explain The Unified Communicative Influence Structure: the processes imposition and fractation.


The FDILS structure has 5 parts which are convenient for its explanation but in practice there are 3 main processes within this structure. The first one includes keeping up a contact or an interaction.

The second one is like a “oiling”, it can be described by a Chinese notion “tsuan” which means “turning maneuvers”. It provides conditions for the process and depicts the Indirect character of our work.

The third process is Influence in itself.

Here we have:

  • interaction
  • conditions provision
  • influence

These processes can be described by the FDILS structure:

  1. The beginning of the interaction: Fixation
  2. The beginning of the conditions provision: depotentialisation
  3. Influence: Intervention
  4. The continuation and finish of the provision: Latent period
  5. Interaction finishing: synchronization

These processes impose one onto other and lead to the result. In practice we realize three processes simultaneously: we keep up the contact, provide a context and make an intervention. The Unified Structure is not discrete. The gaps break down the effect.


Fractation is a property of a system to reproduce one and the same structures on its different hierarchic levels.

For example, our Galaxy rotates about its axis, and so do star systems, planets, and electrons around nucleus. Or take another example: an ocean coast is uneven; each frontier of each bay is uneven too. And each grain of sand is uneven.

So we should regard to the Unified structure particularly from this point of view. A “great” influence consists of several smaller elements, which are divided into much smaller ones. And each of these parts of influence has FDILS structure. It may seem that any separate part of influence has no sense, but it can be a part of Latent period or of Depotentialisation. But in a whole all these elements have one direction and can be described by FDILS structure.

In addition, sometimes we can use Depotentialisation, for instance, of a “greater” part in a “smaller one”: a pain of death and firm friendship – are the forms of Depont. So we don’t have to realize this part, now we can just ask a person to do smth.

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