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ERICSONIAN HYPNOSIS
NLP
IMPLICIT MODELING
EXPLICIT MODELING
ACHIEVATOR'S SCHOOL
EXPERT DIRECTOR
SPEECH INFLUENCE EXPERT
SYSTEMIC MODELING

An expert of mass influence

(a program for a two-day seminar)

1. Who is the object of mass influence:

  1. How mass myths work;
  2. Who perceives mass myths;
  3. How to limit a goal.

2. The principles of mass influence:

  1. The Unified Influence Structure;
  2. Three causes for being active;
  3. The sequence: from rumors to advertisement.

3. The myth conception:

  1. the myth structure;
  2. behavior is a goal;
  3. ideas, words and interpretations;
  4. a problem and a temporary satisfaction;

4. A connection between internal and external myths:

  1. the myth’s unity;
  2. how subordinates spread the myth;
  3. how real and potential customers spread the myth;
  4. how to urge people on spreading our myth;

5. The myth’s spreading:

  1. planning of messages’ sequence;
  2. creating meanings of the messages;
  3. searching for an area;
  4. messages’ spreading;
  5. conscious fixation on satisfaction.

6. Response:

  1. the first analysis (of a current myth);
  2. the second analysis (of a new myth);
  3. sequence correction.

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